CRCTCricut, Inc.
Special Industry Machinery, NEC
- Revenue
- $709M
- 0.5% YoY
- Operating margin
- 13.5%
- 27% YoY
- EBITDA
- $120M
- 15% YoY
- Market cap
- —
- Employees
- —
- Net debt / EBITDA
- —
- AI in 10-K
- —
Red flags 1 of 9
- TSR below peersClear—3+ of last 5 years
- High CEO pay despite TSRClear—Median CEO pay ≥ $15M and TSR flag
- Active 13DClear0 filingsActive-intent 13D in 18 months
- Net insider sellingClear$0 netNet sales over $10M in 12 months
- Earnings not backed by cashClear261% of net incomeCash flow under 80% of net income
- Dilutive SBCClear5% of revenueOver 10% of revenue
- Payouts exceed cash flowFired113% of cash flowBuybacks + dividends over cash flow
- Goodwill-heavyClear—Over 40% of assets
- Shareholder dissentClear—Any vote under 80% support
Financials
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | YoY |
|---|---|---|---|---|---|---|
| Revenue | $1.3B | $886M | $765M | $713M | $709M | 0.5% |
| Operating income | $192M | $80M | $70M | $76M | $96M | 26% |
| Net income | $140M | $61M | $54M | $63M | $77M | 22% |
| Operating cash flow | −$105M | $118M | $288M | $265M | $200M | 24% |
| Stock-based comp | $38M | $41M | $47M | $45M | $35M | 23% |
| Buybacks | $0 | $19M | $20M | $38M | $25M | 36% |
| Dividends | $0 | $0 | $294M | $110M | $202M | 84% |
Deal filings
None.
13D filers
None on file.
Insider trading
- Open-market buys, 12 mo
- $0 · 0
- Open-market sells, 12 mo
- $4M · 13
- Net
- −$4M
Pay vs performance
| Year | CEO total comp | Comp actually paid | TSR (indexed) | Peer TSR |
|---|---|---|---|---|
| FY2025 | $13M | $14M | 37 | 129 |
| FY2024 | $22M | $15M | 39 | 122 |
| FY2023 | $18M | $18M | 41 | 113 |
| FY2022 | $50M | −$64M | 52 | 95 |
| FY2021 | $39M | $106M | 124 | 111 |