HOGHARLEY-DAVIDSON, INC.
Motorcycles, Bicycles & Parts
- Revenue
- $3.6B
- 13% YoY
- Operating margin
- 10.7%
- 6.8% YoY
- EBITDA
- $559M
- 3.2% YoY
- Market cap
- —
- Employees
- —
- Net debt / EBITDA
- 0.6×
- $347M net debt
- AI in 10-K
- —
Red flags 0 of 9
- TSR below peersClear—3+ of last 5 years
- High CEO pay despite TSRClear—Median CEO pay ≥ $15M and TSR flag
- Active 13DClear0 filingsActive-intent 13D in 18 months
- Net insider sellingClear$0 netNet sales over $10M in 12 months
- Earnings not backed by cashClear168% of net incomeCash flow under 80% of net income
- Dilutive SBCClear1% of revenueOver 10% of revenue
- Payouts exceed cash flowClear77% of cash flowBuybacks + dividends over cash flow
- Goodwill-heavyClear1% of assetsOver 40% of assets
- Shareholder dissentClear—Any vote under 80% support
Financials
| Metric | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | YoY |
|---|---|---|---|---|---|---|
| Revenue | $4.5B | $4.9B | $4.9B | $4.1B | $3.6B | 13% |
| Operating income | $823M | $909M | $779M | $417M | $387M | 7.2% |
| Net income | $650M | $741M | $707M | $455M | $339M | 26% |
| Operating cash flow | $976M | $548M | $755M | $1.1B | $569M | 47% |
| Capex | $120M | $152M | $207M | $197M | $154M | 22% |
| Stock-based comp | $42M | $54M | $83M | $49M | $32M | 35% |
| Buybacks | $12M | $339M | $364M | $460M | $353M | 23% |
| Dividends | $92M | $93M | $96M | $91M | $86M | 5.3% |
Deal filings
None.
13D filers
None on file.
Insider trading
- Open-market buys, 12 mo
- $0 · 0
- Open-market sells, 12 mo
- $38K · 1
- Net
- −$38K
Pay vs performance
| Year | CEO total comp | Comp actually paid | TSR (indexed) | Peer TSR |
|---|---|---|---|---|
| FY2025 | — | — | 62 | 129 |
| FY2024 | — | — | 88 | 137 |
| FY2023 | — | — | 105 | 125 |
| FY2022 | — | — | 117 | 101 |
| FY2021 | — | — | 104 | 128 |